A great banner composition with a large image of the main product and 4 clear call-to-actions activating video, colour picker, image gallery and click to website.
The animation of especially the video element is an eye-catcher.
The Colour Picker subpage represents 22% of all interactions on the banner.
Through several hundred campaigns we proved that gamification and the option to play with the product always attract user attention. This was also the case on this campaign.
In Display advertising, video is always a good way to ensure high dwell-time.
For Moccamaster we created great visual call-to-action for the video element, which is key to a succesfull execution. The video was played over 1.500 times and 28% watched it to completion.
According to our unique Engagement Hitmap the users had no problem spotting the interactive features in this campaign.
Over 9.000 interactions and 6.600 clicks was the endgame for this Rich Media campaign and another succesfull production of Interactive Banner ads.
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