Interactive Features
  Hotspots
  Video
  Image Gallery
  Multiple Clicktags
0 M
Impressions
0,00 %
Clicks
0,00 %
Interactions
0 M
Impressions
0,00 %
Clicks
0,00 %
Interactions
 

VOLVO V60cc

Interactive Features:
Hotspots, Video, Image Gallery, Multiple ClickTags

The swedish car manufacturer Volvo makes some of the strongest and safest cars in the world.

For Volvo’s presentation of the new model V60 Cross Country, we build an awesome campaign based on best banner practice. The result was over 60.000 interactions!

 

Eyecatching Branding

Sometimes less is more... and with a beautiful product like the Volvo V60CC, the key visual for the campaign was pretty obvious.

The result was a clean design with great brand value and a simple call-to-action... but not without a hidden secret.

 
 

Interactive Hotspots

The secret lies with user engagement. Upon mouse-over the banner switches focus from branding to hardcore infotainment.

With interactive hotspots, the banner offers great insight for the user to engage with and great presentation of the product details.

 
 

Rich Media Content

Our goal was to inspire the user with the quality feel and taste of a brand new Volvo.

The campaign offers several Rich Media sections filled with usefull information, inspirering images and great videos.

 
 

Revealing Heat Maps

Our special analytics hitmap clearly shows that buttons have not gone out of fashion.

User clicks are concentrated around the video button (+7.000 views) and call-to-action button (10.500 clicks).

For mobile creatives the 3d Cube feature stood out with over 19.000 engagements on 1.1 mio. impressions.

 
 
 
 
 

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