Sometimes less is more... and with a beautiful product like the Volvo V60CC, the key visual for the campaign was pretty obvious.
The result was a clean design with great brand value and a simple call-to-action... but not without a hidden secret.
The secret lies with user engagement. Upon mouse-over the banner switches focus from branding to hardcore infotainment.
With interactive hotspots, the banner offers great insight for the user to engage with and great presentation of the product details.
Our goal was to inspire the user with the quality feel and taste of a brand new Volvo.
The campaign offers several Rich Media sections filled with usefull information, inspirering images and great videos.
Our special analytics hitmap clearly shows that buttons have not gone out of fashion.
User clicks are concentrated around the video button (+7.000 views) and call-to-action button (10.500 clicks).
For mobile creatives the 3d Cube feature stood out with over 19.000 engagements on 1.1 mio. impressions.
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